Branding in the Open - with Mary Ellen Muckerman from Mozilla
Join us for a fireside chat with the Mary Ellen Muckerman, VP of Brand and Strategy & Services , to learn how Firefox product and Mozilla program teams craft the stories and experiences they want to share with people.
7 May 2019 14:30Ericsson Headquarter, Room: Hilda
Ericsson ONE & the US Embassy
welcome you to an exciting afternoon inspiration and insights.
Ericsson Headquarter, Room: Hilda
Torshamnsgatan 21, Kista
All you need to know
Ericsson ONE and the US Embassy are pleased to invite you to a fireside chat with Mary Ellen Muckerman, who works with the Firefox product and Mozilla program teams to craft the stories and experiences they want to share with the people. Prior to joining Mozilla, she worked for several years in brand consulting, and had the chance to partner with organizations like the Smithsonian, SFMOMA, Google and Target to help identify what makes them unique and relevant to their audiences.
Your host, Jonas Almeling from Ericsson ONE, will guide you on a journey to unlock how these experiences have taught Mary Ellen to build brand and marketing strategies that are aspirational yet achievable, grounded in insights about what people need today and our foresight about what they might need in the future.
Please arrive at least 10 minutes before the start to register yourself at the main reception at Ericsson (Torshamnsgatan 21).
Limited seats - register now!
Agenda
14:50
Introduction to Ericsson ONE
With Ericsson ONE we are building a place for global innovation, entrepreneurship, intrapreneurship and impact.
Meet Jonas Almeling, Director of Innovation Ecosystems & Partnership.
Jonas Almeling
Director of Innovation Ecosystems & Partnership, Ericsson ONE
15:00
Fireside chat with Mary Ellen Muckerman
Meet Mary Elle in a conversation with Jonas. They will take you on a journey on how to build brand and marketing strategies that are aspirational yet achievable, grounded in insights about what people need today and our foresight about what they might need in the future.
Mary Ellen Muckerman
VP Brand Strategy and Services at Mozilla
15:45
How can we help you?
Hang around and talk to the host, speaker and guests about how you can help each other and how you can be a part of Ericsson ONE and how it can become a part of you.
Ericsson ONE
Ericsson ONE is an in-house business incubator that scouts, coaches and launches new growth bets for Ericsson. We are on the lookout for disruptive innovations and gamechanging ideas that we can help scale to build a sustainable, intelligent and connected future. Ericsson ONE hubs are located in Silicon Valley, Stockholm and Beijing.
Ericsson ONE - where ideas are made.
